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Endangered Species Chocolate Launches New Label, Website


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Endangered Species Chocolate Launches New Label, Website

Indianapolis-based Endangered Species Chocolate (ESC), the nation’s leading brand of all-natural chocolate, has redesigned its chocolate bar labels to better represent its delicious gourmet products and reflect the company’s core value: Reverence for Life.

In connection with this new branding initiative, ESC completely revamped its Web site, chocolatebar.com. The company’s enhanced Internet presence includes a user-friendly
e-commerce portal, attractive design elements that incorporate the new logo, and extensive background information on ESC, its philanthropic efforts and endangered species.

Reverence for Life manifests itself in the triad: endangered species recovery, habitat conservation and compassion for fellow humans. ESC’s new logo is inspired by a cacao tree bearing three cacao fruit, which represent this vital triad. The logo takes a place of prominence on ea
 

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Misappropriation

Definition:
A common law form of unfair competition in which an individual or firm copies or appropriates some creation of another that is not protected by patent, copyright, or trademark law, or any other traditional theory of exclusive rights.

Ordinary Skill in the Art

Definition:
That level of technical knowledge, experience, and expertise possessed by the run-of-the-mill or ordinary engineer, scientist, or designer in the technology that is relevant to the invention.

Fair Use

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A defense to a charge of copyright or trademark infringement.

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